Building A People Brand and Its Digital Home
Organizations around the globe have dedicated time and energy to better enable their customers with digital tools. We've seen a massive shift to online banking, grocery and takeout delivery apps, and more. Some businesses stopped there; the truly visionary ones made a strategic choice to shift focus internally and make comparable advancements for their employees.
After rolling out initiatives like mobile optimization, curbside pickup, and even a Drive Thru Graduation, Church's Chicken, one of the most popular quick service restaurant franchises in the world, set out to deliver a first-class experience for their entire global workforce.
Led by Karen Viera, SVP and Global Chief People Officer and Allyson Konrad, Manager of Internal Communications, the team at Church's Chicken embarked on a journey to create what Karen calls "a people brand." They worked tirelessly to meet or exceed the needs of all employees from the C-suite to individual contributors to franchise owners to restaurant staff. They started conversations, rolled out programs, and ultimately united their entire workforce under one brand, and on one digital platform: Team Church's the corporate digital workspace.
Join us on March 23, 2021 at 11 am ET for a 30-minute session to hear directly from Karen and Allyson about the Church's Chicken people brand affectionately known as Our Texas Way, and how they use their digital tools like the corporate intranet to support them. You'll learn:
- How to connect with employees and learn what they need to be successful
- Which programs and initiatives resonate most with employees (in their own words)
- How to make your intranet launch so exciting that departments will actually compete to launch their sites first